As the "ingredient-centric" concept deeply penetrates the hair care industry, consumers' demands for hair care have long since moved beyond the basic framework of "cleansing" and "coloring,"

Today's consumers are no longer satisfied with simple cleaning when buying hair care products. They are paying attention to ingredients, caring about scalp health, and hoping that products can specifically address issues such as hair loss and itchy scalp. This new trend of "precision care" is forcing brands and manufacturers to change.

In the past, many well-known global beauty brands' products were likely manufactured in factories in Europe, America, Japan, or South Korea. Now, the situation is quietly changing. China's mature beauty supply chain, with its comprehensive advantages, is attracting the attention of brands from all over the world.

Against the backdrop of tightening regulations and consumer demand for high efficacy, manufacturing enterprises with strong R&D capabilities and special cosmetic registration certificates, such as Guangzhou Hongrui Biotechnology, are becoming the "invisible engine" driving industry upgrades.